PHS
category
Rebranding
PHS is a Chennai-based manufacturer of spring hangers, pipe supports and accessories, serving industrial and infrastructure projects in India and international markets. With 40+ years of experience, the company has worked across power, refinery, nuclear and process industries.
Tools
Adobe illustrator
Role
Designed the logo under the guidance of the Creative Director at 55BC.
Let’s look into the thought process behind the logo.
The Old Identity
The New Identity
Overview
Pipe Hangers & Supports is a manufacturer of pipe support systems for industrial and infrastructure projects.
This was a logo refresh, keeping the core idea of the existing identity while giving it a more contemporary and minimal expression.
The existing identity communicated what the company did, but it felt dated and visually complex.
The goal was to create a mark that felt cleaner, more contemporary and easier to use across digital and physical applications, while still retaining a connection to the product.
The Challenge
The original logo had a strong idea the “H” represented a pipe
held by a hanger.
I wanted to retain this connection while reinterpreting it for the brand's current and future direction.
Taking inspiration from CHS and its minimal approach, I explored a more abstract and simplified representation of the pipe hanger.
The Direction
The “H” was transformed into an abstract pipe hanger, keeping the product connection within the letterform.
The Final Identity
A cleaner and more contemporary PHS mark that retains the original concept while giving it a more minimal visual language.
