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Vedasoft
category
Rebranding
Vedasoft is a technology staffing and consulting company that connects skilled professionals with rewarding career opportunities while helping businesses find the right talent.
Tools
Adobe illustrator
Role
Designed the logo under the guidance of the Creative Director at 55BC.
Let’s look into the thought process behind the logo.
The Old Identity
The New Direction
A new identity built around growth, progression and opportunity.
The icon is inspired by
a staircase, symbolising growth and career progression, with each step representing a milestone towards success.
The gradient moves from dark to light, representing the journey from uncertainty to opportunity. The form subtly creates a “V” for Vedasoft.
I explored different ways to combine the staircase and the letter V into one simple, recognisable form.
The Final Identity
A simple mark built around growth, progression and opportunity.
The colour palette represents a progressive journey from challenge to intervention, and ultimately towards opportunity.
The transition from dark to light creates a visual language for transformation, reflecting WeLive Foundation's commitment to driving meaningful and sustainable change.
The Quick Brown Dog Jumps Over a Lazy Frog
Roboto
Clear. Functional. Digital-first.
Roboto gives Vedasoft a modern and approachable voice while maintaining clarity across every platform.
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