TYNT.clo
category
Identity Design
TYNT is a contemporary fashion brand built around bold design, clean aesthetics and individuality. The brand focuses on creating statement-driven apparel that combines a modern visual language with a confident, expressive attitude.
Tools
Adobe illustrator
Role
Independently conceptualized and designed the logo.(freelance)
Let’s look into the thought process behind the logo.
A freelance logo design project for TYNT. The brief was to create a distinctive and minimal identity for a contemporary fashion brand, with a mark that could work across apparel and brand applications.
Overview
The challenge was to create a logo that felt distinctive and contemporary while remaining simple enough to work across different fashion applications. The identity needed to stand out without relying on overly complex graphics or typography.
Challenge
I explored how the four letters T, Y, N and T could be brought together into one unified form. Instead of treating them as separate characters, I combined their shapes into a geometric monogram.
Idea
The Final Identity
