rajalakshi
blue metals
category
Identity Design
Tools
ajalakshmi Blue Metals is a construction materials company supplying blue metal, M-sand, P-sand and aggregates for residential, commercial and infrastructure projects.
The company focuses on supplying quality materials that form the foundation of construction across a range of projects.
Adobe illustrator
Role
Independently conceptualized at Jugaad.
Let’s look into the thought process behind the logo.
This was a logo design project I worked on independently during my time at Jugaad. The company had been in the business for years but did not have a distinct visual identity.
The brief was to create a bold, recognisable logo that could work across the different places the identity would be used — from vehicles and machinery to signage and other physical applications.
Overview
Direction
I presented three different logo approaches, and the client selected this direction to take forward.
Idea
One thing I was clear about from the beginning was that the logo needed to be bold and highly visible.
While exploring the company's core materials, I noticed how sand, stone and aggregates naturally form a mountain-like pile when poured or stacked. That simple visual became the starting point for the identity.
I translated the shape of this aggregate pile into the logo, combining it with the company's initials to create a mark that connects directly to what the company does.
