Lavazza
gift box
category
Packaging Design
Tools
Lavazza is an Italian coffee brand founded in Turin in 1895. With a strong heritage in coffee blending, the brand combines Italian coffee culture with innovation, offering a wide range of coffee experiences across the world.
Role
Independently conceptualized at 55BC.
Let’s look Inside The Packaging Idea
A conceptual all-season gift box designed for Lavazza, created to celebrate the everyday moments and occasions that bring people together. The goal was to create a premium gift box that could remain relevant throughout the year rather than being tied to a single celebration.
Overview
I explored the different moments and rituals associated with coffee and celebrations from festivals and gifting to everyday coffee moments. These were translated into a custom illustration system of simple icons, bringing different occasions together within one visual language.
Celebrations, All Year Round.
