Tel turbo
energy
category
Brochure design
Tools
Turbo Energy Private Limited (TEL) is an Indian manufacturer specialising in turbochargers and turbocharger components. Founded in 1982, the company has grown into one of India’s leading turbocharger manufacturers, with products serving automotive, industrial, off-highway and marine applications.
Adobe illustrator
Role
Designed
at 55BC.
From Information To Communication
The brief was to give TEL’s corporate brochure a futuristic redesign that better reflected the company’s technology and forward-looking approach.
The core idea was to communicate that TEL develops engine technologies for everything that moves from automotive and commercial vehicles to industrial applications.
The Brief
The Thought
I wanted the brochure to have a visual language that immediately felt fast, futuristic and connected to movement.
My first thought came from the light trails created by fast-moving vehicles at night. I explored using city roads and light trails as the main visual, but I felt this didn’t fully align with TEL’s positioning around technology and a more sustainable future.
The Visual Direction
I then moved towards a more natural interpretation of movement inspired by a highway surrounded by greenery, similar to a landscape I had seen while travelling.
The combination of the moving road, light trails and surrounding landscape allowed me to bring together three ideas: movement, technology and a sustainable future.
