Apollo
diagnostics
category
Brochure design
Tools
Apollo Diagnostics is a diagnostic healthcare network from the Apollo Hospitals Group, providing a wide range of laboratory tests, health check-ups and diagnostic services. With centres across India, the brand focuses on making reliable diagnostic care accessible through technology, expertise and quality testing.
Adobe illustrator
Role
Designed under
the guidance of the Creative Director
at 55BC.
From Information To Communication
Apollo Diagnostics needed a new design for its all-in-one diagnostic brochure, bringing together its wide range of health check-ups and diagnostic tests in one clear, easy-to-navigate communication piece.
The challenge was not just to make the brochure look better, but to make a large amount of information easier to understand and navigate.
Overview
The Problem
The existing brochure felt highly templatised and design-led, with information placed into predefined layouts without enough consideration for how someone would actually read or understand it.
With so many tests and packages presented together, the communication felt cluttered and it wasn't always clear what tests belonged to which category.
I felt the brochure needed to shift from being design-focused to communication-focused.
Old Brochure
The Solution
I started with the cover, using a collage of people across different ages and backgrounds to communicate a simple idea:
While the idea of using people to represent inclusivity is familiar, it was relevant to the message and worked well as an immediate visual statement for the brochure.
Healthcare is for everyone.
Inside, the focus was on simplifying the information architecture. I reorganised the tests into clear categories and introduced distinct headings to show what falls under each section.
This created a clearer hierarchy, making it easier for the reader to find, understand and compare the different tests and packages without being overwhelmed by the amount of information.
