Ample
fitness
Ample Fitness is a premium fitness gym based in Alwarpet, Chennai, built for people who take their fitness seriously. With a focus on strength, performance and overall well-being, Ample brings together a premium training environment with a community-driven experience.
category
Video production,
social media,
Influencer Marketing
Tools
Adobe illustrator
Role
Independently conceptualized and designed the logo.
Let’s look into the Digital Direction
SOCIAL MEDIA
The brief was to maintain Ample’s social presence for the first three months after launch.
With a small team, I was involved across the process from ideation and shoot planning to design, content execution and publishing.
Due to budget constraints, the client didn’t want to invest in performance marketing. Instead, the focus was on building a consistent presence, showcasing the space and establishing Ample’s personality online.
GYM TOUR
Ample was located slightly away from the main road, making it less visible and harder to spot for first-time visitors.
The challenge was to create a tour that not only showcased the gym, but also helped people understand exactly where it was and how to find it.
I directed the gym tour video, using a drone shot to establish the location and show its connection to the main road, before taking viewers through the space, equipment and overall experience.
The goal was to make the gym feel easy to find before they even walked through the doors.
The client didn’t want to invest in performance marketing due to budget constraints.
I suggested exploring barter-based influencer collaborations with upcoming and relevant creators to introduce Ample to new audiences.
Rather than focusing only on follower count, I looked for creators with strong audience connections and relevance to the brand.
Reach gets attention.
Trust builds connection.
