Dumont
creamery
Ample Fitness is a premium fitness gym based in Alwarpet, Chennai, built for people who take their fitness seriously. With a focus on strength, performance and overall well-being, Ample brings together a premium training environment with a community-driven experience.
category
social media Marketing,
Video production
Tools
Communication-
we were Discussing about this :)
Role
A team of two
at Jugaad.
Let’s look into the Digital Direction
Overview
While working at Jugaad, a friend and I wanted to step outside our usual roles in design and editing and try something different.
We took on a brand’s social media for two months, with one goal- not just to maintain their presence, but to actually make a difference.
This became an opportunity to understand what makes people stop, watch, engage and come back.
The Idea
While researching and ideating, we came across one of the brand’s existing reels that had crossed 2 million views and generated a lot of comments.
Instead of treating it as a one-off viral post, we started looking at why people were engaging with it.
That led to a simple thought:
What if we gave them a Part 2?
We pitched the idea to the client and team, and got a positive response to take it forward. What started as a Part 2 eventually became a five-part series.
The Result
The Part 2 crossed 5 million views, while the original reel also started gaining momentum again as new viewers went back to understand the story.
The two reels eventually reached 13.5M and 9.5M views, and the campaign brought in nearly 2,000 new followers for the brand.
Beyond The Campaign
The experience also taught us that regional content could create another strong connection with the audience.
We started experimenting with more regional and locally relevant content, which helped us build further traction and contributed to the growth in followers.